12 January 2020
You will never influence the world by trying to be like it, so refuse the mainstream, stand out!
This could be perfectly the first commandment of our philosophy, which we resume in two words: Be yourself. Well, there it go two more: be unique. And a couple more… Trust your essence. Ok, we need a higher number of words to define our philosophy.
The fact is that: we like people who feel comfortable in their skin, who trust themselves and defend their decisions and who are not afraid of being different. Because we create unique pieces for unique individuals.
JIC essence is based in distancing from the other mainstream jewelry brands too; we use a very special material, carbon fiber, to create our pieces. Our products are robust, strong, urban, gender neutral and resist everything, even the most extreme sports or those in which water is involved. Because if something good has carbon fiber is that it is strong but light at the same time.
And we go even further when defending exclusivity, peaking what makes your different, betting on the personalization. How? We personalize your jewel with your logo or with that symbol that represents you the most.